Why Thornebriar Exists

Car buying has been broken for decades. Dealers price people, not products — meaning two buyers can pay completely different prices for the exact same car. It’s confusing, time-consuming, and often unfair.

At Thornebriar, we believe it’s time for a change. Our mission is to give buyers the same insight and leverage dealers have — so you never wonder if you got a fair deal again.

The Problem We Solve

When you buy a TV, everyone pays the same price. When you buy a car, it’s a mystery.

Dealerships are built to maximize profit, not transparency — and every step of the process is designed to confuse you with numbers, fees, and hidden margins.

We’ve taken the entire car-buying experience apart, analyzed every piece, and rebuilt it to work for you, the buyer.

Your Blueprint for a Fair Deal

The Car Buyer’s Gameplan is the foundation of everything we do. It’s a detailed digital guide that walks you through each step of the process — from research to final paperwork — so you know exactly what to expect and how to respond.

Inside, you’ll find:

  • Step-by-stepbuying strategy

    for new, used, lease, or private-party purchases

  • Deal checklists

    start to finish checklist puts you in control and protects you from hidden fees or costs

  • Offer & deal calculators

    that allows you to verify dealer offers to insure you get a fair deal

  • Insider insights

    that explain how pricing really works and where dealers make their profits

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The Thornebriar Advantage

  • We don’t sell cars. We sell clarity.
  • We don’t answer to or take money from dealers. You are our only client.
  • We’re not a middleman. We’re your strategic partner.

When you use Thornebriar, you’re taking control of the most expensive purchase most people ever make — and can finally do it with confidence.

Get Your Preseason GamePlan for free!

Don’t Go to a Dealership Unprepared

Take control of your car deal from the start with a proven strategy courtesy of your Car Buyer's Gameplan. Time to start paying less and getting more. Why do ‍54% of car buyers say they would pay more for a better buying experience? They don't have a game plan to guide them through the biggest, most confusing and complex financial transaction most people will ever undertake.