Vehicle price
Fees, markups and "market adjustments" stacked on top of the number you thought you agreed to.
The Car Buyer's Gameplan
Never start your Car Buying journey without a proven plan to save time and money.
Dealers want you to sit at their tables for hours while they bundle the vehicle, trade, financing and add on products to maximize their profits. Your Gameplan details how you can negotiate remotely like auto industry Pro's to save!
What you tell us
“The dealer added products and fees I never agreed to before I signed digital documents. The pressure got to me.”
- 100% remote
- Covers the complete deal
- Works for new & used
The Problem
The sticker price is the smallest part of the game.
This is why you need to negotiate remotely. To eliminate the buy now pressure and utilize the tools you need to easily verify your deal line-by-line.
What you tell us
“I hyper focused on the payment only to realize after delivery the rate was higher and loan term longer than I thought we agreed to.”
Trade-in value
A generous price can quietly be paid for by a low-ball trade-in.
Financing
Rate markups and stretched terms that make a payment look comfortable but will cost you more.
F&I products
Warranties, coatings and "protection packages" pitched in a back office when you're tired.
How It Works
Three steps. Zero showroom pressure.
What you tell us
“I spent hours and hours researching the car I wanted but panicked when the numbers started flying. With only my calculator app I had no chance of unbundling the deal, fees or products.”
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1
Get your Gameplan
A step-by-step playbook plus critical tools: offer/deal calculator, email negotiating templates, & transaction checklists.
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2
Tell us your deal
Share the vehicle, your trade and how you plan to pay. Takes a few minutes.
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3
Negotiate remotely first
Settle the complete deal by email and phone, then show up only to sign.
What You Get
A complete plan for the whole transaction.
Not generic tips. A plan built around your specific vehicle and situation, so you always know your next move.
Get my Gameplan- Target out-the-door (OTD) price
- Trade in value based on market comps
- Financing plans- getting preapproved
- F&I products & fees to be removed
- Word-for-word scripts for email, phone and in person
- Deal checklist to verify each part of the deal
Why Pay For A Gameplan?
Why should I pay for a Gameplan? Isn't everything I need available for free? NO. He who pays is the customer. Full stop. TrueCar isn't true because dealers pay, Car Gurus aren't Gurus because dealers pay...We advocate exclusively for you, our only customer. Put a proven Gameplan used by auto industry Pro's in your hand to save thousands & avoid spending hours on end in a dealership.
Car Buyer's Gameplan + 20 Minute Executive Consultation Session
Overview - Importance of Getting Properly Prepared
3 C's - how dealers & lenders evaluate your loan- Character: FICO ScoreHow much credit, how much used & how paid
- Capacity: debt-to-income - target <30%How to calculate your debt-to-income %
- Collateral - loan-to-value (LTV)How to calculate LTV on your potential purchase
- New Car Incentives - vehicle ad affinityFor the vehicle and for you...
- Offer calculator to understand profit margins by make
- Used Cars - how to check vehicle history, open recalls, and market values
- Negotiate your entire deal remotely via email & text
- How to use AI to speed your search and assess supply
- Who and how to contact the right people at the dealership
- Proven email negotiating templates that engage dealers as you solicit & compare 4-5 out-the-door (OTD) prices.
- Custom deal calculators to verify each dealer presentation of price to identify hidden costs, increased interest rates, & more
- How to lock down your final price & set delivery appointment
Review your deal with an industry expert - your advocate
What our customers tell us
“Sending email template requests for out-the-door prices made it instantly clear which dealers I wanted to work with. Sort of like a dealer test drive!”
Car Buyer Reviews
Real buyers. More clarity. Better car deals.
See how car buyers use the Car Buyer's Gameplan to compare out-the-door prices, question dealer fees, prepare financing, negotiate by email, and spend less time at the dealership.
Out-the-door price clarityDealer fee reviewFinancing preparationRemote negotiation
Nearly $2,000 in fees challenged
I found nearly $2,000 in unexplained fees.
I was nervous about such a big first-time purchase, but the Gameplan and my 20-minute conversation with Jim showed me I could negotiate the deal remotely.
After the dealer sent the paperwork, I spotted nearly $2,000 in fees they could not clearly explain. I negotiated almost all of them away and was in and out of the dealership in 45 minutes.
4 out-the-door quotes compared
The Gameplan makes car buying an open-book test.
I have bought many cars and trucks and thought I understood the process. A few pages into the Gameplan, I realized how much I had been missing.
I collected four out-the-door quotes by email, used them to secure the best deal from my local GMC dealer, and avoided hours at the dealership.
Out-the-door price clarified
I stopped negotiating the monthly payment and focused on the real price.
The biggest change was knowing exactly what to request in writing. Once I asked for the full out-the-door price, the conversation became much easier to compare.
The checklist helped me separate the vehicle price, taxes, dealer fees, and add-ons before I agreed to anything.
Trade-in value separated
Separating my trade-in from the new-car deal changed the conversation.
I used to discuss the trade, financing, and vehicle price all at once. The Gameplan showed me why that made it harder to know whether I was actually getting a good deal.
Keeping each number separate made the dealer offer much easier to evaluate.
Financing prepared before dealer visit
I walked into financing already knowing the numbers that mattered.
Understanding my credit, debt-to-income, and preapproval options before the dealership took away a lot of the pressure.
I could compare the dealer financing offer against something real instead of deciding based only on the monthly payment.
Less time inside the dealership
Most of my negotiating was finished before I ever walked through the door.
The email templates gave me a professional way to request pricing from several dealers without getting pulled into endless phone calls.
By the time I chose the dealer, I already understood the offer and what still needed to be confirmed before signing.
Draft review cards are intentionally labeled. Replace them with verified customer feedback before publishing them as customer testimonials.
Questions
Before you buy
Do you work with dealers or lenders?
No. Thornebriar is independent. We don't take commissions, referral fees or incentives from dealers, manufacturers or lenders.
Do I need to go to the dealership to use it?
No. The Gameplan is built so you negotiate the complete deal remotely, then visit only to sign.
Is it for new or used cars?
Both. The structure is the same: vehicle price, trade-in, financing and add-ons.
What's included in the Gameplan?
The complete & proven step-by-step plan to negotiate your deal entirely remotely including the tools (email negotiating emails, offer/deal calculators, & transaction checklists) to assure complete price transparency.
What if I already have a deal in progress?
Even better. You can use the Gameplan to review and challenge the numbers you've been quoted.
The Car Buyer's Gameplan
Your next car deal should be on your terms.
Get your Gameplan today and know exactly what to say before anyone asks you to sign.
- 100% remote
- Covers the complete deal
- Works for new & used
Expert SupportLaunch Special
Car Buyer's Gameplan + 20 Minute Executive Consultation
$24.99$39.99